The marking and coding industry is undergoing a major transformation.
With the GS1 Sunrise 2027 initiative, a new era is emerging: 2D barcodes capable of storing far more information than traditional linear codes.
What does this mean for your business?
And more importantly — are you ready?
What is GS1 Sunrise 2027?
GS1 Sunrise 2027 is a global initiative aimed at transitioning from traditional barcodes (UPC/EAN) to 2D codes, such as QR codes and DataMatrix.
By 2027, retailers will be able to scan these codes at point-of-sale.
Key objective
Enable businesses to encode more product data directly on packaging:
- Batch/lot number
- Expiration date
- Serial number
- Full traceability
- Extended product information
Why this transition matters
2D codes unlock a new level of data-driven operations.
Key benefits
1. Enhanced traceability
- Faster product recalls
- Better lot tracking
2. Reduced waste
- Improved expiry management
- Less inventory loss
3. Better customer experience
- Access to product info via smartphone
- Increased transparency
4. Future compliance
- Alignment with global standards
- Retailer readiness
Impact on your operations
This is not just a code change — it’s an operational shift.
You may need to:
- Upgrade marking equipment
- Adapt ERP/software systems
- Redesign labels
- Ensure 2D code quality
- Handle variable data
Companies that get a head start will have a significant competitive advantage.
Challenges to anticipate
- Equipment compatibility
- Print quality requirements
- Staff training
- System integration
- Choosing the right technology
How DMS can help
At DMS Marking & Coding, we support companies in their GS1 transition.
Our approach
✔ Production line analysis
✔ Technology recommendations
✔ Real-world testing
✔ System integration
✔ Training and support
Compatible solutions
- High-resolution inkjet
- Laser marking
- Thermal transfer (TTO)
- Labeling systems
- Code verification systems
Our goal: make you ready before 2027.
Why act now?
- Retailers are already preparing
- Requirements will evolve gradually
- Integration takes time
Waiting = reacting
Acting now = leading
GS1 Sunrise 2027 is more than a compliance change — it’s an opportunity to modernize your operations.
Want to assess your readiness for GS1 Sunrise 2027?
Contact our team or book a meeting with a DMS expert today.
